THE PROBLEM
Millennials are the fittest generation ever. But, there is a price to pay for this generation to be active.
In larger cities, gym prices climb exorbitantly high. For this project, we were asked to design a digital experience that would provide millennials with alternative ways for millennials to stay happy, healthy and active.
MY ROLE
I worked on this project during my time at Flatiron school. I worked collaboratively with a team of other UX designers to research the needs, wants, motivations and frustrations of our target user. I then lead our team in designing the UX strategy of the platform and testing for the prototype. After testing, I worked on defining the visual identity and design of the product.
THE OUTCOME
Millennials are the fittest generation ever. But, there is a price to pay for this generation to be active.
In larger cities, gym prices climb exorbitantly high. For this project, we were asked to design a digital experience that would provide millennials with alternative ways for millennials to stay happy, healthy and active.
MY ROLE
I worked on this project during my time at Flatiron school. I worked collaboratively with a team of other UX designers to research the needs, wants, motivations and frustrations of our target user. I then lead our team in designing the UX strategy of the platform and testing for the prototype. After testing, I worked on defining the visual identity and design of the product.
THE OUTCOME
For this project, we sought to understand what truly motivated our target users to be fitness conscious and what prevents them from achieve their goals. We were able to design a solution that gave them time, flexibility and variety in workout, while also providing accountability through community.
